Playwell exists as the timeout that tournament organisers need.
Over 18 years in the travel industry, Edwin Khoo developed a profound belief in the transformative power of sports. He witnessed how challenges build champions, how teamwork forges unbreakable bonds, and how the right support system unlocks an athlete's full potential.
These experiences shaped his understanding of what young athletes truly need to succeed — and inspired the founding of Playwell Event and Travel.
We manage every detail — flights, accommodation, ground transportation, meal planning, on-site logistics, and event management — so our clients can focus on what truly matters: the positive energy, teamwork, and passion of the game.
The Four Pillars of Playwell
The Complete Journey, Managed
From the moment a team departs their home country to the moment they return, Playwell manages every detail. This integrated model is not just more convenient — it is more economical.
Deep Regional Roots
Southeast Asia is a mosaic of languages, cultures, regulations, and logistics ecosystems. Our regional expertise is a genuine competitive moat built through years of on-the-ground operations.
Your Partner, Not Just a Platform
Every Playwell partner is assigned a dedicated account manager — a named individual personally responsible for the success of the trip, available around the clock during the event period.
Proven Track Record in Asian Sports
We are the official travel partner for the Asia Pacific Cup, one of the most prestigious basketball tournaments in the Asia Pacific region — a proof of concept at the highest level.
Our Team
Over 18 years in the travel industry, Edwin built Playwell on the belief that the right support system unlocks an athlete's full potential. He is the driving force behind Playwell's official partnerships with the Asia Pacific Cup and SG Basketball, and leads all key client relationships across the region.
A dedicated team of STB-certified travel professionals and strategic on-ground coordinators specialising in complex group logistics, international regulations, and youth-specific travel requirements. Multilingual staff fluent in English, Mandarin, and Malay.
Our Clients & Partners
Asia Pacific Cup
One of the most prestigious basketball tournaments in the Asia-Pacific region. Playwell managed travel for national teams, delegations, and supporters from across the continent.
SG Basketball
Singapore's national basketball development body. Playwell serves as the dedicated travel and logistics partner for all SG Basketball programmes, academies, and competitive squads.
ShotZone
Singapore's premier basketball training academy. Playwell coordinates inbound travel packages for international youth athletes attending ShotZone's customised training programmes.
What Our Clients Say
Our partnership with Playwell Event and Travel has been instrumental to our success for many years. Their team consistently delivers exceptional service and flawless events. Edwin Khoo, in particular, is a standout partner. His direct engagement, attention to detail, and creative solutions make every collaboration a pleasure.
Thank you Edwin. You honestly made the trip so easy for us over there and I guarantee I'll be requesting you for us again next year! I appreciate all your efforts and working around other work commitments, your daughter's birthday and more. You are great at your job! We appreciate you heaps 🙏🏾
Thank you so much. You and Rachel have been so good to us, and all of our families are very grateful and have loved having the buses. We are already looking forward to next year and will definitely be back.
Love this!!! Thank you so much, Edwin and Rachel. I know it wasn't an easy task coordinating a trip for 100 people, but you did an amazing job trying to accommodate us and all our requests.
